Homeowners love social media and if for no other reason, you should as well.  Combining both paid and free marketing platforms is the perfect solution to ensuring your company will be seen by prospecting clients.

Review the graphic below and come up with 3 things you can start implementing now.

My favorite include:

  1. Make sure your Contractor Registry, Facebook, and Twitter accounts all have at least one profile image.
  2. Make it a habit to post at 3PM EST on Wednesday.
  3. Take photos of your service and ask followers to add (appropriate) captions.

American Express, an advid supporter of small businesses, published the following info graphic.  Original version.